The SEMA Show is the largest automotive spectacle in the world, and we’re so happy to be a part of SEMA 2016. It’s the 50th anniversary of the show, and it’s also the 50th anniversary of the Firestone Wide Oval tire. We celebrated the awesome anniversary by introducing our brand new Firestone Wide Oval Radial tire
. The day kicked off at the New Products Breakfast, where we placed 2nd in the New Products Display in the Tires and Related Category. We were up against the big dogs, and our new Firestone Wide Oval radial stood tall in a room full of winners. Shortly after the New Products Breakfast, we had a Press Conference regarding the new tire, showcasing it front and center in our indoor booth. Muscle car expert, Steve Magnante hosted the event, while our President, Wade Kawasaki and CEO, Corky Coker spoke about the new tire and how it is a game changer for the muscle car market. We also installed a set of the new Firestone Wide Oval Radials on Wade Kawasaki’s beautifully restored 1970 Pontiac GTO Judge, showing exactly what the new tires look like when they’re mounted to a classic muscle car.
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